“Just because you can, doesn’t mean you should” (JBYCDMYS) is an enormously helpful parenting adage. It works just as well with a toddler about to pull the cat’s tail as it does with a 23-year-old ...

WPP’s stock price has collapsed by more than 50% since January, after cutting its revenue forecast and losing some big accounts. Other groups have also had a tough time. Even Publicis, which has ...

Clients and agencies have an opportunity to create stronger partnerships by tweaking the pitch process and aligning ambition with execution.

A wave of new hires, exits and a rising demand for “fractional chief communications officers” signals a profound rethinking of the top communications role.

Florida plans to end nearly a half-century of required childhood immunizations against diseases that have killed and maimed millions of children.

“When patients hear from their doctors, they are much more likely to adopt safe storage practices and be more mindful about looking for signs, maybe that their kids are depressed or anxious, and ...

Massachusetts has put in place additional regulations on a booming industry that now includes widespread sports betting.

RVO Health’s Suzy Jackson joins us to talk about its new digital health division and what “direct-to-patient” really means for the patient experience.

WPP has unveiled an AI tool called WPP Open Pro for marketers to plan, create and publish campaigns independently, without the help of an agency. WPP Open Pro builds on WPP Open, the holding company’s ...

FDA approves menopause drug; GSK’s blood cancer win; Biogen expands immunology. By registering you consent to the collection and use of your information to provide the products and services you have ...

As more pharma companies launch DTC platforms, marketers will need to develop strategies that take patient experience and transparency into account.

Key to the Republican argument of widespread fraud is a report published in August by the Paragon Health Institute, a Republican-aligned think tank.