Media agencies are preparing to deepen their reliance on YouTube in 2026, as the platform’s role inside connected TV (CTV), ...

Creator marketing budgets continued to expand in 2025, but earnings gains did not spread evenly across creators, according to ...

Edelman announced Jo Burford as Head of Creator Marketing for EMEA (Europe, Middle East and Africa) in a newly created role ...

Ravengriim built her creator career by refusing to flatten her interests into a single lane, operating across cosplay, makeup ...

Connecticut has launched a state-sponsored directory connecting businesses with social media content creators, marking what ...

Michael Hanuschik believes that for digital platforms to be healthy ecosystems, the creators must receive the majority of the ...

TikTok released its annual trend forecast, identifying three behavioral shifts expected to shape creator and marketing ...

StreetTalk is a New York-based creative and advertising company that has built its business around unscripted street ...

Amazon and the Kelce brothers unveiled Kelce Clubhouse, a retail destination for fans of the “New Heights” podcast. The ...

Twitch streamer Kai Cenat announced the launch of his clothing brand, Vivet, in a 23-minute YouTube video published on ...

Fashion influencer and social media star Jayda Cheaves has signed with Wasserman for representation, per The Hollywood ...

For years, the creator economy has operated under a familiar assumption: audiences are distracted, attention spans are ...