Public relations, or PR, is the practice of strategically managing and guiding how information about an organization, person ...

The cheddar cracker brand has made the move to attract adults. Image used with permission. The move “reinforces that Goldfish ...

AI is revolutionizing PR education, equipping students like me with the skills to produce more strategic, impactful work.

With every major evolution, you can point to a specific turning point. When it comes to generative AI and its impact on ...

Ariana Grande, who stars as Galinda in Wicked, premiered Wicked -inspired cosmetics with her brand, R.E.M. Beauty. The ...

Brand Film Awards EMEA, the awards scheme from PRWeek and Campaign that celebrates the best brand storytelling on film, is ...

Political candidates are prioritizing younger voters by focusing their media efforts on popular podcast shows ahead of November, says Day One Agency’s Marissa Levine. Podcasts have played a surprising ...

Samsung’s Home Entertainment CMO Sarah Larsen and H&R Block’s chief marketing and experience officer Jill Cress discussed their evolving marketing strategies at Advertising Week New York.

Parent company Vivendi declined to provide the agency’s organic growth figure.