The Real Story of Bharat’s Next 500 Million, examines how non-metro consumers discover brands and make purchasing decisions.

In his new role, he will oversee operations across India and South Asia, before which he spent nearly a decade at Bharti ...

The report emphasises orchestrating intelligence across vehicles, manufacturing operations, suppliers, and digital platforms ...

Its media duties are currently split, with Lodestar handling TV, print and outdoor ads for over a decade, while Cheil SWA ...

These links can direct viewers to other Instagram Reels or creator accounts and will appear when the edited clip is exported ...

The collaboration is expected to extend beyond the campaign film through outdoor, print and digital formats, as well as ...

The edit feature turns text prompts and images into eight-second AI video clips, while the Promote tool lets creators target ...

Rustogi, with over two decades of experience in advertising and media, will head the agency’s media division and oversee ...

About 97% say generative AI has boosted the creator economy, but high costs, unclear training methods and unreliable output ...

The refreshed design adds sharper typography and a revised colour palette in the same logo, intended to maintain consistency ...

From consumer goods to tech, brands marked Pongal with creative posts, using the harvest festival to tap regional sentiment, ...

In her new role, Singh is expected to oversee brand strategy, integrated marketing, digital initiatives and public relations, ...