In an open letter to employees last month, Starbucks’ new CEO, Brian Niccol talked about what he thinks the biggest problems ...

Starbucks workers said in a recent survey few stores are adequately staffed, and less than half had equipment that reliably ...

To that end, Starbucks recently announced that it's acquiring two new coffee farms in Guatemala and Costa Rica. It plans to ...

In his first week on the job, CEO Brian Niccol said improved the company's branding was one of his four priorities to turn ...

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

Starbucks (SBUX) is looking to find itself — but in that search, it’s unlikely to do away with its most popular drinks, even ...

Starbucks (SBUX) appoints Tressie Lieberman, a former Chipotle (CMG) executive, as chief brand officer under new CEO Brian ...

If you've ever been tempted to buy one of those eye-catching cups while online at Starbucks, this might make you think twice.

Starbucks Corp. hired a former Chipotle Mexican Grill Inc. executive to lead a key priority for new boss Brian Niccol: ...

Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.

Instagrammable drinks and a comfortable place to hang has turned the struggling chain into a hot spot for kids, but at what ...

Starbucks holiday season is almost here, and Red Cup Day 2024 is generating buzz. While the exact date remains unconfirmed, ...