Port Washington's Spectrum Designs' recent social media fortune has pushed up revenue expectations for the year.

Smile 2 is arriving in theaters and Paramount is once again counting on the viral marketing strategy that made the first film ...

While some viral hits are happy accidents, you don't have to wait for lightning to strike. Instead, build shareable content ...

W hen it comes to upcoming horror movies on the way during the prime Halloween season we are now in, the Smile 2 release date ...

Australian underwear brand Nala has earned a reputation for its comfortable garments and also, for its viral marketing.

With 'Smile 2' in theaters Oct. 18, Paramount Pictures seemingly hired two actors to wear the movie's signature creepy smiles ...

Exclusive: Writer/director Parker Finn explains why Smile 2's unique, viral marketing strategy is so important ...

By building an affiliate army, brands can leverage the power of social media to amplify their reach and drive sales. Here's ...

Color complexity is similar to colorfulness, but it’s not quite the same: It’s measured as color variation across pixels in ...

Stanley’s Chief Brand Officer Graham Nearn spoke with Ad Age about the brand’s growing focus on new marketing mediums and ...

The woman realised the man was using Swiggy’s data to track her every move, sparking outrage about the potential misuse of ...