Harvard research backs this up: Generation Z shows 37% stronger preference for "imperfect aesthetics" than previous ...

Flowwow's Irina Tatarinova writes on how brands that invest in FOMO marketing the right way, guarantee success.

How many times have you scrolled through social media today and spotted a gremlin-like plush dangling from someone’s bag? If the answer is "more than once," you’re not alone. Labubu is everywhere.

In the hunt for PopMart's elusive star collectible, some fans are spending thousands of dollars on rare editions and hiked-up ...

At the center of this global craze is a small, sharp-eared figure with jagged teeth and an ambiguous expression -- Labubu, a curious creation from China that is capturing the imagination of global ...