Since Hamas’ Oct. 7, 2023, attack triggered Israel’s devastating military campaign in the Gaza Strip, the Palestinian-led boycott movement against companies perceived as supportive of Israel gained momentum across the Middle East, where the usual American corporate targets like McDonald’s, KFC and Starbucks saw sales slide last year.

Chat Cola worked with chemists in France to produce the flavor, which is almost indistinguishable from Coke’s—just like its packaging.