Hourglass’s lash curler is sleek, lightweight, and designed to reach even the tiniest lash. For maximum lift and curl, it’s ...

Why I like like my lashes better when I skip a mirror for mascara application, plus step by step tips on how to apply mascara ...

Experts weigh in on the best brown mascaras for soft glam, volume, definition, and length. Plus, they break down what to look ...

Shiseido has developed a new mascara technology designed to deliver long-lasting curl retention while remaining easily ...

Inside L’Oréal’s creator marketing shift: how creative effectiveness data from Google and Sundogs drove a 55% increase in ...

Best mascaras 2026. The HELLO! team tried and tested the top-rated mascaras from Maybelline, Lancôme, and Benefit to find the ...

After researching the most popular mascaras, as well as any new releases from well-known brands, I created a longlist of ...

Unlike the hair on our heads, eyelash hair undergoes a three-stage growth cycle, UK-based beauty expert Annabelle Taurua said ...

Charlotte Tilbury's Pillow Talk mascara is a cult-favorite among beauty enthusiasts. This universally flattering berry brown ...

What are lash serums and how do they work? “Lash serums are topical treatments that are applied to your eyelashes to enhance ...

A great mascara adds that extra “oomph” to any makeup routine. It wakes tired eyes, lengthens and lifts lashes and adds volume and flair to your gaze. But mascara can have the opposite effect on ...

A writer tries three different combinations of the "mascara cocktailing" trend, layering drugstore products to maximize volume, length, and curl.