You'd need deep pockets to buy a Formula 1 car, and then you couldn't drive it on the roads. That's not true for cycling...

Smart construction features make this the ideal jersey for hot and humid conditions, but it's one of the most expensive on ...

The pinnacle of cycling shorts has been further improved upon, but the gap between this and the bottom end Assos Mille GT shorts has narrowed significantly ...

Assos, known as pioneers of technical cycling apparel, have become the official technical apparel partner of EF Pro Cycling in a multi‑year agreement spanning the men’s, women’s, and development teams ...

ASSOS of Switzerland will become the official technical apparel partner of EF Pro Cycling, kicking off a new multi-year agreement that spans the men’s, women’s, and development squads. (All ...

Every pro in the peloton is getting a big ole’ bag of cycling kit today. Perhaps even two! Jan. 1 means bibs and jerseys and jackets and hats and oh my! For EF riders, that means some new swag, ...

Gear Break: Assos unveils EQUIPE R and DYORA R collections, Topeak Torq Stick Pro Digital, ROKA introduces the San Remo Air, PRO empowers women racers with the new PRO Sirin saddles, Chris King adds ...

Assos filed a legal claim on Friday with the English High Court, naming ASOS Plc, Asos.com, and Asos France as defendants, according to City AM. Previously owned by the Maier family, the Swiss ...

Premium cycling brand ASSOS of Switzerland has launched legal action in a British court against UK fast-fashion giant Asos, City AM can reveal. The Swiss brand, which has the phrase ‘equipment not ...

In a groundbreaking collaboration, WHOOP and ASSOS of Switzerland combine their expertise to redefine the cyclist experience with a new pair of cycling shorts BOSTON--(BUSINESS WIRE)--Following nearly ...