Your 20s are a season of exploration in almost every category—and that includes your hair. From experimenting with new ...

Goddess Maintenance Co., the beauty brand revolutionizing professional hair care through its proprietary category of BIOPROTECTION™, today announces the launch of BioTech Blowout™ Shampoo and BioTech ...

Goddess Maintenance Co., the beauty brand revolutionizing professional hair care through its proprietary category of BIOPROTECTIONtm, today announces the launch of BioTech Blowouttm Shampoo and ...

How to avoid chemicals like PFAS, parabens, phthalates, and lead that may be in your makeup, shampoo, and other cosmetics and personal care items.

Costco shoppers reveal the Kirkland products they call the store’s best-kept secrets, from pantry staples to cult-favorite ...

After a buzzy debut in 2024 via exclusive partnership with Walmart, being haircare, the community-led haircare brand made for every type and texture, expands its US footprint joining retail giant ...

See the best hair looks at the 2026 Grammys, from Sabrina Carpenter's romantic updo to Kehlani's mermaid-style waves.

In 2026, W will publish a monthly roundup of the best beauty products that launched recently—genuine game-changers you should ...

35 best shampoos and conditioners for all kinds of hair, tried and tested - We deployed a whole army of experts to find the ...

Ouai has a marketing strategy most companies would consider risky. It lets customers write its ad campaigns. When the nearly $300 million hair care brand ...

But as a 4B woman—one who’s long relied on box braids as a protective style—I’ll admit I’ve neglected my natural hair.

Our Los Angeles producer friend, Debbie Durkin, who curates the best products and produces some of the hottest celebrity and media parties ...