In the '70s, Betty Crocker had a recipe for Neapolitan Bundt cake and later followed with a swirled sheet cake version. I ...

Betty Crocker Squeezable Frosting comes in three flavors: chocolate, vanilla, and cream cheese. It's already for sale on ...

I'm probably not alone in thinking that there are entirely too many boxed cake mixes available on the market. I mean, who really needs to choose between 10 different types of chocolate cake mix?

Few brands dominate the baking aisle the way Betty Crocker does. The question of how Betty Crocker became an American kitchen icon is answered in the brand's many cookbooks and mixes for cookies, ...

Betty Crocker is looking to get in on the Bridgerton craze, which is about to hit again, as they have released three new items inspired by the series. The company has made three new baking kits, as ...

We may receive a commission on purchases made from links. Big brand names aren't always an assurance of quality, and that seems to apply to baking shortcuts. While we've endorsed an affordable boxed ...

The first-ever color reveal cupcake and cookie dough pop mixes from Betty Crocker turn green for Elphaba or pink for Glinda, making a magical treat that’s sure to be popular MINNEAPOLIS--(BUSINESS ...

Gavin is the current Games Editor for Bleeding Cool. He has been a lifelong geek who can chat with you about comics, television, video games, and even pro wrestling. He can also teach you how to play ...

Baking brand Betty Crocker is teaming up with the upcoming film adaptation of Wicked for a line of new themed baking mixes. The vanilla-flavored cupcake and cookie pop kits will come in the iconic ...

With the History Theatre’s “I Am Betty,” Cristina Luzarraga (book, additional lyrics) and Denise Prosek (music, lyrics) gave themselves the ambitious task of tracing 100 years of feminism through the ...