Even before the new trend of six-second commercials, Nielsen says the duration of TV commercials is increasingly growing shorter. In the first half of 2017, 36% of all TV commercials were 15 seconds ...
This year is looking bleak for TV commercials. For the first time since 2009, the global TV business will see a fall-off in ad sales revenue, according to Magna, the research and investment unit of ...
TV viewership has completely changed for children. While most families have watched plenty of television ever since its invention and mass adoption, the ways in which we consume entertainment ...
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