As growth in voice, SMS and data services plateaus, carriers have an opportunity to reinvent themselves as ad-tech players.
Washington's digital ad tax imposes a 10.35% surcharge on local advertisers. Large platforms pass the fee to clients; small businesses cannot export local ads. Lawmakers should rewrite the levy to ...
Amid rapidly evolving media consumption habits and a federal push to limit direct-to-consumer drug advertising, pharma companies in 2026 and beyond are on track to continue their migration away from ...
Digital Turbine has been a beneficiary of the ongoing transition from a walled garden advertising model to alternative/direct app distribution models, attributed to its compelling ad-tech capabilities ...
Campaign is excited to announce the return of the Digital Media Awards 2026, celebrating the most innovative and impactful digital marketing initiatives in Greater China. These prestigious awards ...
Commerce media has emerged as the fastest-growing segment of digital advertising, fundamentally changing how brands connect with consumers at the moment of purchase. As retailers and ecommerce ...
Washington’s expansion of retail sales tax to a wide range of services went into effect Wednesday, reshaping how companies across tech, marketing, and nonprofit sectors bill for everything from ...
Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.
ALEXANDRIA, Virg. - After deflecting the U.S. Justice Department’s attack on its illegal monopoly in online search, Google is facing another attempt to dismantle its internet empire in a trial focused ...
Peacock will become available in Amazon Channels, as the NBCUniversal streaming service pursues more bundles and channel deals. By Alex Weprin Senior Editor Peacock, NBCUniversal’s streaming service, ...