Marketing reports that DTC brands use cultural IP like "Wicked" for successful collaborations targeting Gen Z, fostering ...
Before we get to today’s column, it’s worth pointing out that Google CEO Sundar Pichai strongly hinted on X that Gemini 3, ...
The Dr. Seuss icon, played by Walton Goggins, appears in new ads and a Times Square takeover showcasing deals on products ...
Davis Elen is ranked #5 advertising agency by employees in Southern California for 2025, led by Mark Davis and David ...
Scripps Networks LLC defeated a proposed class action alleging it disclosed the video-watching histories of visitors to its HGTV website to Meta Platforms Inc. without their consent in violation of ...
The agency will handle media planning and buying across 21 European markets from January 1, 2026, covering Reckitt’s ...
WPP has announced that WPP Media has been appointed by Reckitt to manage its media planning and buying across 21 European ...
WPP will support Reckitt’s growth strategy, powered by the WPP Open marketing platform, which enables collaboration across a diverse range of data sources beyond just traditional IDs, data from ...
This is just what the doctor ordered for embattled WPP Media - it's won AOR duties for health and hygiene giant Reckitt in ...
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A.I. data centers causing higher electricity use
Electricity use has surged in recent years, partly due to the need to power AI Data Centers. ‘Not Constitutional’: Trump Threatens Blue Slip Suit Shohei Ohtani faces unique MLB rule challenge in ...
There are many reasons to prefer Apple Maps to vastly more successful Google Maps, but reportedly the lure of advertising revenue has finally made Apple decide to remove one of them. This most recent ...
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