On the eve of the inauguration, the hard-charging stars of the movement tell VF that they’re poised to play a powerful role ...

The power dynamic in the workplace is shifting as young workers prioritize individuality and meaningful work over climbing ...

Gen Z might put more pressure on itself than older coworkers. A survey conducted by Empower found that Gen Zers define ...

From maths hacks to mental health tips, social media is reshaping how we learn—but in the age of rampant misinformation, can ...

TikTok was gone for 14 hours. That’s just about the length of a nonstop flight from Hawaii to New York, or a teenager’s ...

Now in the tens of thousands, Bubble’s ambassador list started as 200 members of Gen Z who participated in focus groups with Eisenman before the brand launched. That cohort, and Gen Alpha, are among ...

Gen-Z was supposed to be a left-wing cohort. Zoomers, we were told, championed wokeness; they would “save us” from the rise of the alt-right and inequality; they were engaged, ready to disrupt old ...

Gen Z and millennials are ditching career ambition for balance post-COVID. What's behind this shift—and is it permanent?

This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. TikTok has had an eventful ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

Those who post videos of themselves crying tend to do so on Instagram Stories or the aforementioned TikTok ― two platforms ...