Let’s be real... every generation looks at the one after them and thinks, "Wait, what are they doing?" It's happening right now with Millennials watching Gen Z. From strange fashion choices to ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen Z editors. Expect a download on the upcoming class of ...

Who doesn't love a peculiar trend? Each generation has its own unique quirks that might make others raise an eyebrow. Whether it's fashion, technology, or something downright bizarre, these trends ...

If millennials forced brands to be “cool,” Generation Z has forced them to be “real.” Born roughly between the mid-1990s and early-2010s, Gen Z grew up plugged in … with smartphones, social media and ...