Google’s proposed ad-tech fixes aim to satisfy EU regulators without a breakup, a move that could shape advertiser control across Europe’s digital ecosystem.

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

The long-awaited Googlebots are here. Which is to say, Google on Wednesday announced the full availability of its new agentic ...

YouTube’s creator economy continues to grow, but many of its biggest stars are no longer relying on ads and sponsorships for ...