The move gives the entire AI industry an easy, seemingly robust way to silently mark content as artificially generated, which could be useful for detecting deepfakes and other damaging AI content before it goes out in the wild.

DeepMind isn't stopping at labeling only Google Gemini output. SynthID watermarking and detection have already been open-sourced and offered to developers of other AI models, to encourage its adaptation for use with today's many competing LLMs.

Google is open-sourcing its AI watermarking toolkit SynthID to all developers and businesses after having used it in their Gemini AI model.