News

Pee-wee and Me: Why a Gay Man Felt at Home Watching “Pee-wee's Playhouse”
To love Pee-Herman was a wonderful thing, a silly and liberating thing.
DPA International on MSN4d
What Cookie Monster, Netflix and co say about the state of streaming
If you want to understand what’s going on in the streaming business, go find Elmo and Cookie Monster. Netflix’s recent deal ...
Interaksyon on MSN4d
The rebrand that went full circle: HBO Max to new HBO Max
Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move ...
HBO Max Makes a Comeback as Warner Bros. Discovery Abandons 'Max' Rebrand
Sarandos remarked, 'They had so many years trying to start with so many different brands that this move makes sense'.
HBO Maxes Out: The Risks of Corporate Rebrands
Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...
What Elmo, Netflix and HBO Max tell us about the state of streaming
Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...
John Oliver Slams the “Genius” Who Keeps Changing HBO Max’s Name, Admonishes Parent Company Exec for Anticipating His “Hot Take”
John Oliver didn’t disappoint his corporate overlords Sunday night by addressing the recent HBO Max name reversal — the ...
John Oliver Compares HBO Max/Max Branding Fiasco to Trump’s Renaming the Gulf of Mexico
HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...
Observer6d
Dropping HBO Was a Mistake, and Warner Bros. Discovery Isn’t Afraid of Admitting It
Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...