“It was the first time I felt myself calming down," said Jenna Meyers, of Memories by Meyers, who kept a bag with brush lettering materials at her side when she went with her mother to appointments.

Sanjana Chatlani, founder, The Bombay Lettering Company. For Bengaluru-based creative entrepreneur Aparna Ramachandran, the art of writing was always an emotional release. Even when she was working as ...