The T-Shape Web Marketer, or as I’d like to call it the T-Shape Digital Marketer concept, has been around for some time. This type of marketer is not an expert at a new marketing channel but ...

Businesses constantly seek ways to expand their customer base in the digital world. One of the most effective strategies for ...

Nowadays, marketing is no longer just old school. Online platform is a place where the businesses are turning to for reaching ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for ...

Therefore, we recommend you outsource PPC campaigns to a digital agency with international market experience. The power of ...

Being a skilled contractor alone isn’t enough to cut it when it comes to how digitized our world is nowadays. Ups and downs ...

reflecting a more integrated approach to digital marketing channels. The GenAI era has also given rise to entirely new roles ...

There’s no need to identify all these metrics; identifying 20% of data that will drive 80% of the impact. Focus on 10 to 20 key dimensions (like industry or campaign name) and associated metrics (such ...

Today, marketing is more than just digital marketing. It is a complex field driven by data, centred around customers. If you ...