Trying to boost demand is no longer just about grabbing leads—it’s about building sustainable growth that sets your business ...

The T-Shape Web Marketer, or as I’d like to call it the T-Shape Digital Marketer concept, has been around for some time. This type of marketer is not an expert at a new marketing channel but ...

There’s no need to identify all these metrics; identifying 20% of data that will drive 80% of the impact. Focus on 10 to 20 key dimensions (like industry or campaign name) and associated metrics (such ...

Businesses constantly seek ways to expand their customer base in the digital world. One of the most effective strategies for ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for ...

Nowadays, marketing is no longer just old school. Online platform is a place where the businesses are turning to for reaching ...

reflecting a more integrated approach to digital marketing channels. The GenAI era has also given rise to entirely new roles ...

A good strategy can help a company attract new customers, communicate with them, and collect important data In today’s ...

Being a skilled contractor alone isn’t enough to cut it when it comes to how digitized our world is nowadays. Ups and downs ...

Building brand loyalty starts with trust. Here’s how to turn customers into advocates, increase lifetime value and protect ...