Jen explains how segments work in Google AdWords by walking though the steps to optimize the campaign using this tool. She tells you where to look in AdWords to find the tool and how to manage ...

Email marketers can use Google AdWords as a way of leveraging existing data on subscribers. Here are some tips on using the Customer Match feature and how to get the most out of AdWords.

The following excerpt is from Perry Marshall's book Ultimate Guide to Local Business Marketing. Buy it now from Amazon | Barnes & Noble | iTunes or click here to buy it directly from us and SAVE 60% ...