How exciting that you're venturing into writing a radio or television commercial. Writing for broadcast media is significantly different from writing a print or digital ad. For the first time, you're ...

HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

Truth be told, not every broadcast radio script looks the same! But there are elements every script should share in order to make sure nothing goes wrong in the editing or mixing process. This post ...

When you own or manage a business, advertising and marketing play a key role in your bottom line. That's why creating strategic, thoughtful copy for your radio ads is important to actually reaching ...

Maybe you’re thinking about writing a screenplay, but don’t know where to start. Or maybe you’re interested in following in the footsteps of writer-directors such as Mindy Kaling or Jordan Peele.

This story originally appeared in NPR's Student Podcast Challenge newsletter. Subscribe here. When I (Abē Levine) started interning here at NPR, I worked nights as a wedding server. And one thing ...