As De Beers doubles down on natural diamonds over lab-grown ones, it’s releasing an ad campaign—in partnership with retail ...

The two giants of the diamond business on Tuesday launched the "Worth the Wait" campaign targeting diverse couples soon to be ...

De Beers Group, the world's leading diamond company, and Signet Jewelers, the world's largest retailer of diamond jewelry, ...

Diamond miner De Beers Group and diamond jewellery retailer Signet Jewelers, have launched ‘Worth the Wait’, a new natural ...

Worth the Wait campaign connects the journeys of ‘Zillennial’ couples with the mine-to-market journey of natural diamonds ...

The collection of rings, pendants and earrings features ... consumer touchpoints including social media, online platforms and across Signet’s Jared, KAY and Zales banners via online video ...

online platforms and across Signet’s Jared, KAY and Zales banners via online video, social media and storefronts. Signet Jewelers Limited is the world’s largest retailer of diamond jewelry.

It targets Zillennials, the microgeneration born between 1993 and 1998, believed to be behind the rise of lab-grown gems.

When it comes to finding the perfect engagement ring, budget is just as important as style. Here are the best places to find ...