When was the last time you remember a budget brand in any sector going up-market and succeeding? Outside of Hyundai and Genesis, it's rare for the automotive industry these days. But outside of OEM ...

If you need an alternative on the cheap, Kumho’s new line of Ecsta rubber might be a solution. Kumho is attempting to claw its way into the performance tire market with a new line of Ecsta rubber, ...

Educated drivers of sports cars and performance cars—at least those who care about more than raw straight-line speed—are typically aware of the fact tires are the single most effective way to improve ...

Wheels Magazine is highly respected by Australia’s car fraternity and has been providing drivers with authoritative news and views since 1953. The results of its annual tyre test are certainly eagerly ...

Every year, tire manufacturers battle it out for the top billing in the performance tire biz. Household names like Goodyear, Michelin and Pirelli spend millions of dollars on research and development, ...

Over the years, we’ve seen some big changes in tires—namely, their technology and how they are marketed. The recent trend is in the extreme summer performance tire, which has become a niche market. As ...

LAS VEGAS — Kumho Tire USA is bolstering its ultra-high performance (UHP) lineup, unveiling three products in the Ecsta Sport family during the SEMA Show in Las Vegas. The tires, which are being ...