Starbucks workers said in a recent survey few stores are adequately staffed, and less than half had equipment that reliably ...

Brian Niccol took over the coffee retailer in September, sending shares soaring. Now he needs to revive the excitement.

In his first week on the job, CEO Brian Niccol said improving the company's branding was one of his four priorities to turn ...

Just as he did in his early tenure with Chipotle, when he referred to the brand as “invisible,” new CEO Brian Niccol wants to ...

For decades, Starbucks avoided entering the realm of discounts and promotions. Howard Schultz, the coffee chain’s founder who ...

Millions of Americans have watched the HBO series Succession, about an aging megalomaniacal media magnate who can’t decide ...

This is one of several major shifts currently underway at the coffee giant, which has seen two consecutive quarters of ...

Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.

The agency network is forming a bespoke unit for the chain that is trying to reclaim its status as a premium brand and ...

Starbucks plans to release its fourth quarter and full fiscal year 2024 financial results after market close on Wednesday 30 ...

Things seem to be looking up for WPP: a new bespoke 'Team Starbucks' has won out in a US pitch for the coffee shop giant. Not ...