According to Nielsen’s The Gauge, November 2025 delivered a 5.5 percent monthly increase in total TV and streaming usage. Broadcast’s viewership increased 7 percent versus October to capture 23.2 ...
NEW YORK—The power of the NFL to drive TV viewing was on full display in in November, with new data from Nielsen’s monthly snapshot of TV viewing, The Gauge, showing a 5.5% monthly increase in ...