The company is backed by Rich Paul, and was tagged by James in a one-word post on Friday: "Yessir," James wrote, tagging the company's two affiliated accounts on X.

LeBron James may be 40, but don’t let the number fool you—he’s not ready to hand over the crown just yet. The four-time NBA champion and surefire Hall of Famer

The NBA legend was spotted at the Cavaliers’ practice facility in a photo posted online alongside Cleveland summer league invite Denver Jones on Friday. Despite trade rumors swirling around him, James shut down any notion that him being in his hometown was anything other than his usual offseason activity.