Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

Identifying evergreen and renewable content can help improve the return on your content investment and make better use of the content you have on hand. Sometimes a piece of content requires no ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

As a business owner, you might have heard about — or are already using — Google Analytics. Today, millions of businesses use Google Analytics. If you are one of them, it is necessary to know how you ...

Google Analytics 4, officially taking over UA in July 2023, offers marketers some exciting — and challenging — changes. Ready or not, here it comes. On July 23, 2023, Google will officially retire ...

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

No one in B2B marketing can deny the importance of monitoring website traffic. It can tell you the number of unique visitors to your site, how these visitors got to your site, what they did while they ...

Learning analytics at Saunders College of Business puts students ahead of the competition and in employers’ sights. Both the marketing and management information systems (MIS) classes are up-to-date, ...

Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

The newly updated version of web tracking tool Google Analytics has received a mixed reaction from B2B marketers. The updated version, which went live last month, includes enhancements such as email ...