Shein's success on TikTok is also explained by its focus on immediacy and volume of releases, which generates constant and current content ...

Instagram Reels have exploded in popularity and become a powerhouse for reach and engagement on the platform. Over 2 billion ...

So what does that look like in dollars? Stack Influence’s 2025 ROI benchmarks put the average return at $5.20 per $1 spent ...

What Is Cre8er Club? Pronounced Creator Club, Cre8er Club is a next-generation influencer marketplace that removes the ...

Universal Music Group is elevating its influencer marketing strategy with an app designed to manage all of its promotional ...

On the heels of its “Better in Denim” campaign, the apparel retailer is turning to community connections to burnish its ...

Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and ...

Explore the UMG ‘House of Carmen’ app that connects micro-influencers with top artists for paid content opportunities.

MBW has discovered that Universal Music Group has quietly launched an app that taps into this lucrative corner of the social ...

BrandMe bridges two key roles in the influencer marketing industry: that of a technology provider and a full-service agency.

With the launch of its new AI-powered creator discovery tool, influencer marketing platform Superfiliate aims to change that.