"A Minecraft Movie" dominated the box office over the weekend, becoming the biggest video game movie opening ever. The film's collaboration with McDonald's brings fans a new version of its Happy Meal, ...

The McDonald’s Minecraft Meal brings collectible toys, spicy sauce, and digital rewards to a new kind of Happy Meal—one that speaks directly to adult fans of fast food rituals and Minecraft nostalgia.

The Minecraft Meal is more than a McDonald’s collab—it’s a case study in how fast food toys, nostalgia, and fandom collide in a billion-dollar economy. The toys used to be an afterthought—plastic ...