Every other team in baseball eventually adopted analytics. But only the Oakland A’s got a book written about them, and then a ...

But the public’s (and the media’s) love of easily digestible Nielsen ratings and viewership numbers glosses over what is in ...

TV ratings for the NBA Finals with the Oklahoma City Thunder and Indiana Pacers may dip, but the NBA's marketing team is ...

As the Indiana Pacers celebrated on their home court Saturday night, having pushed their way into the NBA Finals, the ...

It is time for our annual deep dive into what the championship series will mean for the legacies of many of its participants.

NBA commissioner Adam Silver has heard your "small market" NBA Finals talk, and wants to make clear that he, for one, is unconcerned. If anything, such a matchup—the Oklahoma City Thunder vs. the ...

Indianapolis and Oklahoma City will try to overcome the historic link between market size and ratings in squaring off for the NBA title ...

There were only 17 NBA teams in 1971 and TV coverage was totally incomparable. If we look at even just this century, the only Finals series that come close to an all-small-market matchup were ...

A short, lopsided and uncompetitive series can have an impact ... about small-market teams in the Finals is probably close to a single circle. For the seventh consecutive season, the NBA will ...

The Hawks won 105-99. Mandatory Credit: Brett Davis-USA TODAY Sports Shaquille O’Neal does not share the concern of many that a small-market NBA Finals contest between the Indiana Pacers and ...