ESPN and Dos Equis will tap popular college football play by play announcer Chris Fowler in an ad campaign that airs during ...

If you missed Hayden Hatcher’s appearance in a national commercial, that’s OK. It took him by surprise, too. The former ...

Hi-Chew, the chewy candy that hails from Japan and has found a following in the U.S. with Gen Z and millennial consumers, introduced a mascot named Chewbie as part of a larger marketing push, ...

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NIL deals could become more regulated if the House v. NCAA settlement is approved. That settlement would create a revenue sharing system in college sports, and it would also have a major impact on ...

Week 5 of the 2024 college football season is underway and that can only mean that conference play is in full swing. While the slate is highlighted by four matchups featuring ranked teams, it ...

The president of the NCAA lashed out at "evidence of dysfunction in today's NIL environment" while reiterating his desire to see Congress create national guidelines to shape so-called name ...

The Week 5 college football schedule is loaded with can't-miss games, but a battle between SEC powerhouses is undoubtedly the marquee matchup. No. 2 Georgia will face No. 4 Alabama on Saturday ...