Brain neurons process salience, valence and value separately to understand what is important—and what isn't

The sound of a fire alarm tells us to get out quickly to not get hurt, while the sight of a gas station sign can signal a ...
IEEE

Impact of Deepfake Advertising Attributes on Consumers’ Hedonic & Utilitarian Values and Brand Credibility

Abstract: Creative AI technologies, like deepfakes and generative adversarial networks, are making it possible to make and edit audio and video material in advertising in new ways. These new tools ...