“Logging off is the new luxury logo,” says WGSN, a global consumer trend forecasting company that has counted major brands, ...

An executive recently asked me, what’s the biggest mistake leaders make when rolling out a customer experience strategy? My answer was simple. Most leaders think about the customer first.

By Abdullah Yusif MAHMUD In marketing circles, the idea of a singular, stable consumer identity has long guided segmentation models. Brands built their strategies around fixed personas: “the working ...

Manoj Matthai believes and espouses in all his strategies that ‘Happy Neighbourhoods is the essence of building a peaceful ...

UI and UX have matured. What used to be about visual novelty is now about clarity, trust and long-term usability.

Japanese apparel brand Uniqlo is betting on sustained growth in the Philippine apparel market as Filipino consumers show ...

Fermentation has re-emerged as a powerful biotechnology platform for developing sustainable, nutritious, and health-promoting foods. Advances in precision ...

Too many CIOs wire systems together and hope for value; real integration works when business goals, data and resilience come ...

Leaders can use this framework to convert local identity into repeatable value—without falling into heritage marketing, soft ...

Airlines invest millions in aircraft interiors because their cabins are not only powerful revenue drivers but also brand ...

Groupe Beneteau has outlined details of a forward-looking strategy that centres on investment in new models and accelerated product renewal. The French ...

A new study published in Therapeutic Innovation & Regulatory Science provides crucial insights into the design and ...