Lululemon Athletica Inc. has entered an arrangement with sports merchandiser Fanatics Inc. and the National Hockey League to design and develop fan apparel.

“We’re thrilled to partner with Fanatics and the NHL to grow our presence in professional sports and introduce our high-quality performance and loungewear apparel to NHL fans ... product offerings coming to team stores, select Lids stores and ...

NHL players haven't been known for putting their private lives out there for public consumption, but that's finally changing. Take the new collaboration between the NHL, Fanatics and lululemon. Rather than having the hockey stars model the new branded fan apparel alone,

The NHL, Lululemon and Fanatics announced on Tuesday morning a partnership and new apparel line that will eventually reach all 32 NHL teams by next season.

We’re big hockey fans here at lululemon, and we know our guests are too,” said Celeste Burgoyne, President, Americas and Global Guest Innovation for lululemon, in the press release announcing the new .

Toronto Maple Leafs forward John Tavares is among the select group of players featured in Lululemon’s rollout of their new campaign with Fanatics. Lululemon

Chicago Blackhawks superstar Connor Bedard helped Lululemon Athletica (NDAQ:LULU) launch its new line of NHL fan apparel Tuesday. ・The Vancouver-based company announced the partnership with Fanatics for apparel that will be available Oct.