Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep ...

Automation has scaled search marketing, but it’s also created an insight gap. Learn how marketing leaders can restore ...

Marketers have developed some bad habits in the past 30 years. We used to live by metrics like awareness, intent and recall; they were difficult to measure but told us a lot. With the internet, it's ...

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. David Kindness is a Certified Public Accountant (CPA) and an expert in the ...

The landscape of marketing has evolved significantly over the past decade, offering marketing pros seemingly endless opportunities to engage their audience. But abundant options can quickly become ...

Your value proposition is a succinct statement that communicates the unique benefits and value your products or services offer to your target audience. It answers the question, "Why should customers ...

Marketing is one of the most important aspects of running a small business—you must get your company name and product or service information in front of potential customers, or else risk losing them ...

Embracing an omnichannel approach is essential in modern-day marketing, for any business. But what exactly does it entail? Omnichannel marketing is a comprehensive approach that integrates all ...

At its core, psychology is the study of uncovering the complexities behind human nature. And it does so through different perspectives—developmental (how we grow through time), cognitive (how we think ...

For any business to get off the ground, an entrepreneur must know how to attract customers or clients to the company. Marketing proficiency is the foundation of every successful entrepreneurial ...