Rugged and affordable, Citizen's best-selling Garrison Field watch is 60 percent off thanks to Prime Big Deal Days. This military-inspired piece is ready for wherever life takes you.

The Apple Watch Ultra 2 remains the brand’s most premium smartwatch—and October Prime Day is the first time it’s been discounted. The Ultra smartwatch is built for adventurers like climbers and divers versus everyday wearers. It offers a two-day battery, an action button to toggle between apps, a sturdy case and extra brightness.

Shop the year's biggest sales from Amazon, Walmart, Target and more — plus, discover discounts you can nab right this minute.

What is Black Friday? Black Friday is the biggest shopping day of the entire year. In the US, it marks the beginning of the Christmas shopping period. It made its way across the A