Despite a lack of any real news, Unity Software (U) stock went on a tear Thursday morning. It appears to be a result of the latest tweet from Keith Gill, an investor who also goes by “Roaring Kitty.”

Unity Software shares jumped Thursday, a day after a social media post by the meme stock hero known as "Roaring Kitty" featuring a clip of the late musician Rick James, who had a song called "Unity."

Unity Software Inc (NYSE:U) shares are trading higher Thursday on the heels of a new post from meme stock trader Keith Gill, also known as "Roaring Kitty."

Unity Software (U) initially jumped by over 13% after meme stock influencer Keith Gill — who goes by "Roaring Kitty" online — posted a short clip referencing the late musician Rick James’ song “Unity.

Meme stocks like AMC and GameStop get their price spikes from strong buying interest. GameStop jumped Thursday morning after meme investor Keith Gill, a.k.a. "Roaring Kitty," posted the image of a gift on Twitter/X on Wednesday.

Unity Software (NYSE:U) shares jumped more than 8% in premarket trading Thursday following a block trade of 1.32 million shares valued at $29.7 million on Tuesday night. Social media activity surrounding the company has surged,