It wouldn’t be the Macy’s Thanksgiving Day Parade without Hoda Kotb sending a secret hello to her best friend Jenna Bush Hager, and on Thursday, Nov. 27 — for the third year in a row — Kotb did it again.

Hoda Kotb honored her Thanksgiving tradition of sending a signal to Jenna Bush Hager from her hosting gig at the parade. This year, however, it wasn't so subtle.

In her letter, Hoda revealed that she had been “weighing this decision for quite a while” to leave the show. The television anchor cited her 60th birthday celebration as a “shift” and noted that she wanted to spend more time with her children, Haley Joy and Hope Catherine, whom she shares with ex Joel Schiffman.

Savannah Guthrie reunited with longtime Today cohost Hoda Kotb at the 2025 Macy's Thanksgiving Day Parade. The pair reunited to cohost the holiday tradition on NBC, with Al Roker also appearing throughout.