Through its fast-moving consumer goods sector - Reliance Consumer Products Ltd (RCPL) – Mukesh Ambani’s Reliance Industries is revolutionising the soft drink industry in India by relaunching Campa Cola.

Mukesh Ambani-led Reliance Industries is set to shake up India’s Rs 38,000-crore beverage industry with the relaunch of Campa Cola. Once a popular brand in the 70s and 80s, Campa Cola is making a comeback with competitive pricing and strategic collaborations with kirana stores and small retailers.

The Mukesh Ambani-owned company is also planning to implement a pricing strategy and higher margins for retailers.

Reliance's pricing strategy has always played a pivotal in company's grand success and forced brands like Tata to reconsider their game plan.