Merry Glitchmas! To all who observe. For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, ...

Manscaped's CMO on flipping its strategy from quick-win performance marketing to building a lasting brand with smarter, ...

There’s a big world (of screens) out there. So it makes sense that we’re seeing more consolidation in the out-of-home ...

You can’t buy your way to the top of a large-language model. But brands can still make an impact, says Innocean's Tracy ...

AudienceMix, a new curation startup, makes it more cost effective to mix different audience segments using only the data ...

The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s ...

Take a moment to think about how your day sounds. Maybe you start with the sound of your alarm, followed by a quick news ...

According to Querou and Franck Tetzlaff, fellow Vibe.co co-founder and chief technology officer, focusing on direct publisher ...

Competitive tensions and ad tech drama have flared all year. DSPs and resellers … I mean, SSPs, have butted heads over access ...

Performance marketers are turning to AI to navigate rising costs, data loss and increasingly complex shopper journeys – and ...

When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that ...

As artificial intelligence transforms advertising analytics, many organizations are rushing to adopt AI tools, hoping for a ...