This year’s Budget Special places the fraternity in the ‘hot seat’, sharing their expectations, wish lists, and bold ideas for India’s economy—starting with Dentsu’s Narayan Devanathan.

The Saatchi & Saatchi India activation blends ritual and readiness, inserting first-aid into a riding habit many bikers already trust.

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Hershey. It’s Your Happy Place marks the chocolate maker’s first major creative push since 2018, launching ahead of the Winter Olympics.

ASC uses AI and automation to capture data signals for every product and its competitors. The deal looks to be worth over $80 billion, but faces antitrust resistance. Hershey. It’s Your Happy Place ...

He will report to Manas Lahiri, chief growth officer, Havas India, who is also overlooking the Havas CX India operations.

We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach among adults.

At World Economic Forum 2026, data, reforms and technology execution converged, recasting the country’s rise to the world’s third-largest economy as near-term reality ...

Burson’s global study quantifies reputation as deployable capital, linking credibility gaps, workplace choices and governance to measurable shareholder returns.

In AI-led marketing, trust beats targeting, says Resonant principal Ramakrishnan Raja. by Ramakrishnan Raja ...

The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural story.