News

No doubt the conference has grown, almost too much depending on which attendees you spoke to at the Fountainbleu or Eden Roc, ...
How and when agencies bill for custom AI products — or even whether they’re client-ready — is still an evolving space.
Who will win the inaugural USA Campaign Cup? Only you can decide, so cast your vote for the championship final.
To further investigate Meta’s strategy to dominate the social media market, the Federal Trade Commission summoned TikTok’s ...
Gomez' recent album release provides a blueprint of what a disruptive social marketing campaign looks like in the age of ...
Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content ...
Agency Performance Review, we asked agencies large and small how AI has impacted their business. Here’s what they said.
For the final round of voting, Snickers and BBDO New York’s Betty White (2010) will be squaring off against Jeep and Highdive ...
Mexican holiday Cinco de Mayo is on Monday – and brands are ready to fiesta. From Hornitos’ Mex Gala (yes, Cinco de Mayo is ...
The Ad Council, the Alzheimer’s Association and VML focused the project on Black Americans, who are nearly twice as likely to develop Alzheimer’s disease and other dementias.
NBCU’s Karen Kovacs on the power of multicultural marketing, sports storytelling and why emotional resonance matters more ...
Siebert Financial Corporation welcomed Stefano Marrone as CMO.