This week, Apple signalled a notable shift in its AI strategy, confirming a multiyear partnership with Google to use its ...
“Most businesses are going to have keywords or targets within their campaigns that are focused on their own value ...
In this episode of A Coffee With… Lauren Whyman, director of client services at Generation Media, joins ExchangeWire’s head ...
Today (15th January, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a ...
EscalaX, compañía global de publicidad programática, inicia su tercer año de andadura con un crecimiento sostenido en el ...
UK marketing budgets closed 2025 on a disappointing note, reflecting heightened caution among businesses amid economic and ...
By combining Regit’s first-party vehicle data with Blis’s unique mix of aggregated real-world movement, telco-derived ...
EscalaX, a global programmatic advertising company, begins its third year with sustained market growth, an expanded product ...
In today’s Digest, we cover Dentsu’s bid to sell a global unit nearing collapse, the UK seeking a copyright reset between AI ...
IAB Europe has released its inaugural Attitudes to Digital Advertising Report, offering a comprehensive snapshot of a ...
As publishers face critical challenges, including zero-click search and advancements in large language models (LLMs), OpenX ...
The solution combines Reward’s insights derived from first-party transaction data across a panel of ten million UK banking ...
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