Sometimes newsroom transformation is about cultural shifts. Sometimes it’s about structural changes. During the recent INMA ...

During a recent Webinar presented by INMA’s Readers First Initiative, SEO analyst and consultant Rich Sanger walked members ...

Now, five months after Google introduced AI Overviews in search in the United States, a report by analytics provider Parse.ly ...

This week, the INMA Newsroom Transformation Initiative will present a Webinar focusing on the importance of an audio strategy ...

Leaders from Prisa Media, The Athletic, Clarín, and El Tiempo explain how they use events, a registration system, localised ...

Newsletters should connect on a personal level and stay focused to the brand to get the results news companies desire.

INMA is featuring the winners of its 2024 Elevate Scholarship in partnership with Google News Initiative. Today’s spotlight: ...

Süddeutsche Zeitung created a personalised year-in-review to enhance readers’ interaction with its content using gamification ...

During this week’s Webinar, INMA members heard from Jessie Willms, SEO strategist at The Guardian in Canada, and Vivienne Goizet, editorial lead/SEO at Bild in Germany, who shared how their companies ...

When you see a 35% increase in engagement from young readers and a significant boost in social media traffic on articles, you ...

Saher Merchant, director of audience development at The Dallas Morning News, said breaking news newsletters have been a win ...

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