Sometimes newsroom transformation is about cultural shifts. Sometimes it’s about structural changes. During the recent INMA ...

During a recent Webinar presented by INMA’s Readers First Initiative, SEO analyst and consultant Rich Sanger walked members ...

Now, five months after Google introduced AI Overviews in search in the United States, a report by analytics provider Parse.ly ...

This week, the INMA Newsroom Transformation Initiative will present a Webinar focusing on the importance of an audio strategy ...

Your ally for media solutions. We help you choose the right tech—CMS, paywall, subscription, analytics, and advertising—ensuring your content is delivered and monetized efficiently. Let’s orchestrate ...

INMA is featuring the winners of its 2024 Elevate Scholarship in partnership with Google News Initiative. Today’s spotlight: ...

When you see a 35% increase in engagement from young readers and a significant boost in social media traffic on articles, you ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...

Elisabeth Gamperl is managing editor of the visual desk and editor for Innovation Lab for Süddeutsche Zeitung in Munich, Germany. She can be reached at [email protected].

Newsletters should connect on a personal level and stay focused to the brand to get the results news companies desire.

During this week’s Webinar, INMA members heard from Jessie Willms, SEO strategist at The Guardian in Canada, and Vivienne ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...