The cookie bakery chain saw over 16,000 app downloads, 213% more than its original target, as a result of its first connected TV campaign.

Chief Creative Officer Corey Smale explains how the brand is authentically connecting with fans through absurd humor and crazy stunts.

Your Smile Is Your Strength” includes tie-ups with over 30 content creators and a partnership with mental health app Calm for meditation content.

The practice, wherein agencies both buy and resell media to clients, is proliferating despite many marketers lacking concrete ...

While del Toro has collaborated with the Bacardi-owned tequila maker before, “The Perfect Pour” campaign marks the first time he has directed a TV ad.

North America CMO Shakir Moin explains how the soda giant is fostering hyper-personalized consumer engagement around a global ...

The five-year partnership comes as the CPG giant recently paused plans to split its condiment and grocery businesses.

Completed with PubMatic and Butler/Till, the campaign’s fully automated media buying and optimization process reduced buy-side costs by 5.5x.

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...

The appointment of Sarah Sylvester, who most recently led marketing for Victoria’s Secret, represents a renewed focus by the retailer on brand building.

Comedian Atsuko Okatsuka stomps around a miniature Los Angeles in creative that takes inspiration from “Attack of the 50 Foot ...

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, digs into the “Exactly What You Are (and ...